Researcher interests: Economics of information. Social networks. Social media management and marketing. Consumer-generated media, digital marketing. Diffusion of information and innovations.
FACULTY / SCHOOL: School of Business Administration
DEPARTMENT: Marketing
Selected Publications
centralized nucleation in online networks leads to high social inequality (2018)|
Applied Network Science|
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emergence of online communities empirical evidence and theory (2018)|
PLOS ONE|
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channels of impact user reviews when quality is dynamic and managers respond (2018)|
Marketing Science|
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post consumption susceptibility of online reviewers to random weather related events (2018)|
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sustainable online communities exhibit distinct hierarchical structures across scales of size (2018)|
arXiv preprint arXiv:1803.07387|
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nucleation of social groups the role of centrality inequality and social mobility (2017)|
International Conference on Complex Networks and their Applications|
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the stability valley across scale social circle cohesiveness and online community sustainability (2017)|
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channels of impact user reviews when quality is dynamic and managers respond (2017)|
National Bureau of Economic Research|
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pump it out the effect of transmitter activity on content propagation in social media (2017)|
Social Science Research Network|
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amplifying the impact of digital advertising the role of published sales rankings (2015)|
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