Researcher interests: Economic and Empirical Analyses of Consumer and Firm Behavior as they relate to Marketing Activities; The Advertising Industry: Advertisers, Advertising Agencies, Media.
FACULTY / SCHOOL: School of Business Administration
DEPARTMENT: Marketing
Selected Publications
green versus conventional housing time to sell and willingness to pay (2017)|
Social Science Research Network|
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my house is green marketing a house as green (2017)|
Innovative Marketing|
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the modern advertising agency selection contest a case for stipends to new participants (2016)|
Journal of Marketing Research|
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living with terrorism or withdrawing in terror perceived control and consumer avoidance (2015)|
Journal of Consumer Behaviour|
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the power of plain intensifying product experience with neutral aesthetic context (2012)|
Marketing Letters|
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the internalization of advertising services an inter industry analysis (2012)|
Review of Marketing Science|
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advertising agency selection contest with partial reimbursements of participation costs (2011)|
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do we judge a book by its cover and a product by its package how affective expectations are contrasted and assimilated into the consumption experience (2009)|
ACR North American Advances|
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marketing under frequent terror attacks (2007)|
ACR North American Advances|
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the changing architecture of advertising agencies (2006)|
Marketing Science|
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