Researcher interests: Diffusion of innovations. Evolution of markets; new product development. Industrial and high-tech marketing.
FACULTY / SCHOOL: School of Business Administration
DEPARTMENT: Marketing
Selected Publications
can your advertising really buy earned impressions the effect of brand advertising on word of mouth (2019)|
Qme-quantitative Marketing and Economics|
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the effect of social networks structure on innovation performance a review and directions for research (2019)|
International Journal of Research in Marketing|
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talk bursts the role of spikes in pre release word of mouth dynamics (2018)|
Journal of Marketing Research|
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mobile diaries benchmark against metered measurements an empirical investigation (2018)|
International Journal of Research in Marketing|
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my phone is my diary using mobile diaries for tv viewing measurement (2015)|
ACR North American Advances|
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a data set of brands and their characteristics (2014)|
Marketing Science|
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the impact of network characteristics on the diffusion of innovations (2014)|
Physica A-statistical Mechanics and Its Applications|
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when to take or forgo new product exclusivity balancing protection from competition against word of mouth spillover (2014)|
Journal of Marketing|
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on brands and word of mouth (2013)|
Journal of Marketing Research|
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decomposing the value of word of mouth seeding programs acceleration versus expansion (2013)|
Journal of Marketing Research|
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