Technology Transfer & IP company Hebrew University Jerusalem The Hebrew University of Jerusalem
Services Marketing
Yissum’s marketing services
  • Commercial assessment and evaluation
  • Market overview/survey
  • Market forecast
  • Business intelligence
  • Competitive analysis
  • Consulting

Relying on flexible marketing strategies, we work with inventors to arrive at the appropriate commercialization strategy.

Our Marketing evaluates the invention or technology to determine its expected value. We keep in mind issues such as exclusivity, investments needed for continued development, industry receptivity, and the investment climate.

 
Assessment

During our overall assessment, we go beyond simply looking at the “inventive” concept. We consider -
  • the invention's theoretical basis and scope
  • the invention's potential commercial applications and technical value
  • the inventors (academic and industrial contacts, R&D experience, other patents, publications)
  • existing patents in the markets and the competition
  • the invention's technical limitations
  • costs and benefits compared to available or anticipated equivalents
 
Potential licensee identification

We identify potential licensees or strategic partners, giving top priority to any companies the inventor knows or believes may be interested in utilizing the invention. If neither the inventor nor Yissum can suggest potential partners, a market assessment may be undertaken. On occasion, we contract with outside consultants to research and learn about specific markets, applications, industries, or technologies.


In-depth discussions

We carry out in-depth discussions with the inventor.
The topics for discussion with Yissum focus on the market sector or niche the inventor believes the invention fits into, anticipated applications, and target companies.

Our IP department critically reviews and studies -
  • Patentability: If the results of the research have already been disclosed - orally or in writing - they may not longer be patentable and their commercial potential will have been compromised. 
  • Involvement of research partners: From other institutions in Israel or abroad, whose employers may be entitled to co-ownership of the invention together with Yissum.
  • Sources of research funding: May have implications for the protection and exploitation of the invention.
  • Names of any potential licensees: Listed on the Declaration of Invention form.

We recommend reviewing the technology transfer process  to understand the steps taken by Yissum’s IP departmet in evaluating and protecting HU inventions.


Negotiations

Yissum's negotiation strategies are tailored to the needs of each invention, but the basic tenets of its licensing policy are reflected in the Research & License Agreement. Note the following:
  • Research proposals are often a major topic for discussion with prospective licensees. The agreement between Yissum and the licensee often provides for funding by the licensee of further research undertaken by the researchers-inventors at HU.
  • The licensee is granted the right to develop, manufacture, utilize, market, and sell products, processes, or methods based on specific patents and patent applications, and related know-how. Yissum retains the legal ownership of the invention.

Inventors play an active role in discussions with the prospective licensee on professional issues; however, Yissum alone negotiates the terms of the agreement. This is a particularly important distinction in cases where when the researcher-inventor has been retained as a consultant to the company with which the discussions are taking place, or is connected to the company in some other way.

The agreed terms are incorporated by Yissum in a draft agreement, which usually undergoes several revisions until it satisfies the researcher, Yissum, and the licensee. The Research & License Agreement becomes “the contract” or “the license.”

Read more about license types.


The contract

The Research & License Agreement is a complex, legally binding contract for each invention. Once signed by Yissum and the licensee, and acknowledged by the researcher/inventor, the terms cannot be changed except by unanimous agreement.

General points

  • Contracts are usually exclusive, worldwide and for all uses of the invention. There are no hard and fast rules, however, and Yissum will opt for non-exclusive and/or geographically- and/or use-limited licenses when appropriate. In the first case, the licensee will have the right to exploit the licensed invention (as covered by patents and know-how) in all geographical areas and for all purposes for at least the duration of the patents licensed. 
  • The licenses that Yissum grants are normally royalty bearing. The licensee makes quarterly royalty payments based on the sales of any eventual products or processes, as well as other types of cash payments.
  • The licensee is usually given the right to sublicense its rights to third parties, subject to the terms of the primary license.
  • Yissum expects its licensees to reimburse for the costs it incurred in filing, prosecuting and maintaining the licensed patents prior to the execution of the license agreement and to continue to pay such costs through the life of the license.
  • In addition to research funds, a licensee may provide a researcher with materials or equipment, know-how, or other services.
 

 
 
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