Alcoholic Jelly Shots: High Strength & Ready to Drink

Nussinovitch Amos, HUJI, Faculty of Agricultural, Food and Environmental Quality Sciences, Biochemistry, Food Science and Nutrition





Alcohol, Jelly Shot

Current development stage

Experimental proof of concept; development of several products       

Collaboration Opportunity

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A cocktail is an alcoholic mixed drink, which is either a combination of spirits, or one or more spirits mixed with other ingredients such as fruit juice, flavored syrup, or cream. There are various types of cocktails, based on the number and kind of ingredients added. However, cocktails require expertise and time to prepare. A shooter, or shot, is a small serving of spirits or a mixed drink (usually about one ounce), typically consumed quickly in a single gulp. Certain types of alcohol are typically used for the alcohol shots.  Those include Absinthe, Whiskey, Rum, Vodka, Tequila, Gin and many others. 

Every year thousands of people are victims of drink spiking, where alcohol or drugs were added to someone's drink without them knowing.  In some cases, so-called "date rape drugs" may be used to spike a drink before a sexual assault.  Therefore, the demand for ready-to-drink (RTD) and high-strength premixes in individual closed packaging is on the rise.  According to a market research by IBISWorld, the RTD alcoholic beverages market constituted of a $5.2 billion in 2017 in the U.S, and the global market for RTD and high-strength premixes is predicted to grow at a compound annual growth rate of 4.5% from 2017 to 2026. A December 2017 report by market intelligence agency Mintel found that 26% of RTD alcoholic beverage drinkers in the U.S. consumed more of the products in 2017 than they did in 2016.

Alcoholic jelly shots, part of the RTD beverage market, are becoming popular in bars and at house parties. The alcoholic content, however, of the current RTD jelly shots is limited to 15% v/v because of the preparation method. In addition, these products are restricted to a certain texture and shape due to technical difficulties.  Therefore, there is business potential in creating novel ways of producing and serving products that may contain high proportions of alcohol.

Our Innovation

We have developed gelatin free & gluten free hydrocolloidal products (see photographs below) that may contain between 70-90% alcohol. These products do not necessarily need refrigeration.  


The novel shot is comprised of a hydrocolloid matrix. Production is easy and cheap. The shape, size, taste and texture of the products can be adjusted and controlled to requested specifications.


Yissum is looking to collaborate with a commercial entity that can bring this novel jelly shot to market.


Contact for more information:

Ilya Pittel
Contact ME: